This line of clothing offers natural and functional fabric for the 21st century.
Element Pure baselayers are made with Tencel, a fully biodegradable wood-derived fiber from Austria with the finesse of natural silk and performance of synthetics. Tencel is entirely made from European Union PEFC-managed eucalyptus forests.
Tencel is made from billions of smooth nano-fibrils and exhibits a unique nano pore structure. The resulting fabric is incredibly soft, smooth, breathable, moisture-wicking and resistant to shrinkage. It is extremely antibacterial, and remains odor-free after weeks of continuous use, even under high humidity and perspiration.
The fabric is also hypoallergenic, static-free and exhibits very low wet cling. A small amount of elastane was blended to create the ultimate fabric that moulds seamlessly with a person’s body type for the perfect fit.
What's Driving This Trend
- Odor-proof Clothing
- Opportunity to develop clothing with odor-resistant and sustainable fabrics, using nano-fibrils and nano pore structures.
- Biodegradable Fibers
- Opportunity to create products using sustainable, soft, and breathable fiber materials, such as Tencel, for a more eco-friendly approach to the manufacturing process.
- Antibacterial Apparel
- Opportunity to develop clothing materials that exhibit natural antibacterial properties, to promote healthier and cleaner living, especially in high humidity and perspiration areas.
Who This Affects Most
- Fashion Industry
- The fashion industry can benefit from incorporating sustainable and odor-resistant clothing lines, helping to reduce environmental impact while improving the consumer experience.
- Sporting Goods Industry
- The sporting goods industry can create innovative and high-performance sportswear using odor-resistant and moisture-wicking fibers to enhance an athlete’s experience during prolonged use.
- Health and Wellness Industry
- The health and wellness industry can promote disease prevention by developing clothing materials that are hypoallergenic and naturally resistant to bacteria, reducing the spread of illnesses and promoting a cleaner living environment.
