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Boldly Hued Brow Cosmetics

The Anastasia Hypercolor Lash and Brow Tint is Edgy

— April 14, 2013 — Fashion
Bright colors in makeup seem to be making a comeback and while cosmetics company Anastasia is known for its brow products, it turned up the heat for this fad. It has recently released a new line of colored brow tint, which also doubles as a lash tint called the Anastasia Hypercolor Brow and Lash Tint. The products comes in three colors, which include pink, purple and blue, titled In the Pink, Ultraviolet, and Electric Blue respectively.

Each product also comes with a top coat which sets the tint and allows it to be waterproof and ensure it stays on all day without smudging or flaking. This product may not be for everyone, but it’s a great blast from the past to the days when brightly colored eye makeup was the only way to be.

So whether you’re looking to take a trip back to the 80s, or just a fun way to incorporate color into your makeup, Anastasia Hypercolor is definitely something to try.
Trend Themes
1. Brightly Colored Makeup - There is an opportunity for cosmetics companies to create bold and edgy makeup products that incorporate bright, bold hues.
2. Dual-use Products - Creating makeup products that serve multiple purposes, such as a tint for both the brows and lashes, could be a disruptive innovation opportunity in the cosmetics industry.
3. Nostalgic Beauty - With a resurgence of beauty trends from the 80s and 90s, there is an opportunity for companies to create products that bring a sense of nostalgia to consumers.
Industry Implications
1. Cosmetics - Cosmetics companies could benefit from expanding their product lines to include bold and edgy makeup items that incorporate bright hues, as well as focusing on creating dual-use products like the Anastasia Hypercolor Brow and Lash Tint.
2. Fashion - There is a chance for fashion brands to collaborate with cosmetics companies to create beauty products that reflect current fashion trends and can be marketed as complementary products to fashion items.
3. Marketing - Marketing and advertising agencies can help brands capitalize on the nostalgia trend in beauty by creating campaigns that tap into consumers' desire for products that harken back to the 80s and 90s.
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