According to Byredo's Founder and Creative Director Ben Gorham, makeup doesn't have to be restrictive, in fact, it can be freeing, non-conventional and completely rid of any traditional rules -- this is why he partnered with makeup artist Isamaya Ffrench to create the Colour Stick.
The Colour Stick was designed as a pigmented cosmetic product that can be used in a multitude of ways, encouraging the consumer to play around with different uses. It's part of an idea known as the open beauty system, in which products are not made with a specific use or purpose in mind, instead they're made to fit the needs of different consumers.
The Colour Stick arrives in 16 shades.
Image Credit: BOHMAN+SJÖSTRAND/JOSH WILKS/HUGO YANGÜELA/MARCUS OHLSSON/BYREDO MAKEUP
Why This Trend Is Growing
- Open Beauty System
- Disruptive innovation opportunity: Develop customizable cosmetic products that can be used in multiple ways, allowing consumers to personalize their beauty routine.
- Multifunctional Makeup
- Disruptive innovation opportunity: Create versatile makeup products that can be applied to different areas of the face or body, providing convenience and flexibility for users.
- Collaborative Product Development
- Disruptive innovation opportunity: Partner with makeup artists or influencers to co-create innovative cosmetic products that challenge traditional beauty norms and encourage experimentation.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Embrace the open beauty system approach to develop inclusive and adaptable cosmetic products that cater to diverse consumer needs and preferences.
- Beauty Tools and Accessories
- Disruptive innovation opportunity: Design versatile makeup tools or accessories that enhance the multifunctionality of makeup products, enabling users to explore creative application techniques.
- Beauty Influencer Marketing
- Disruptive innovation opportunity: Collaborate with makeup artists, beauty influencers, or content creators to co-create and promote unique makeup products that resonate with their followers and encourage experimentation.
