London-based design agencies Pentagram and Map embark on a quest to show the playful side of computer hardware with a colorful tech product identity for machine-learning start-up Graphcore. The task was to foster a design-forward identity for the client's AI chip system which consists of an intelligent processing unit and its container.
Pentagram produces a whimsical and colorful tech design that features a pixilated typeface — an appropriate nod to the industry in question. In addition, the company creates a "bespoke software tool called Quadtree that is used to generate unique geometric patterns." Map, on the other hand, assists in bringing the colorful tech concept to a physical manifestation. As a result, the design makes for a strong contrast with traditional computer hardware systems that are perceived as grey and cold.
Why This Trend Is Growing
- Whimsical Tech Hardware
- There is an opportunity for tech companies to differentiate themselves by adopting a playful and unconventional design approach for their hardware.
- Bespoke Design Tools
- Design agencies can explore creating custom software tools that enable the creation of unique and complex patterns to be used in their product designs.
- Colorful AI Products
- The AI industry could benefit from incorporating bright and bold colors into their product identities, straying away from the traditional bland designs.
Industries Being Reshaped
- Tech Hardware
- Tech hardware manufacturers could consider adopting a more fun and playful design direction, separating themselves from the traditional design conventions.
- Design Agencies
- There is an opportunity for design agencies to create unique software tools and partner with tech companies to design whimsical and unconventional product identities.
- AI
- The AI industry could explore playful design identities and see how it affects product adoption and market appeal.
