In the art and fashion world, it is all about branding and by understanding this, New Zealand-based Seachange Studio has the ability to boldly and creatively update the progressively colorful identity of photographer Anges Lloyd Platt. Based in London, the client has built quite the body of work in fashion and beauty. Her emphasis falls on overtly expressive editorials that depict immense playfulness and "majestic qualities."
To match this whimsically bold approach to photography, Seachange Studio embraces the colorful identity and adds a bespoke wordmark to "convey the quirk and personality of [Anges Lloyd Platt's] work." The logotype is elegant, with "a touch of psychedelic."
In addition to the wordmark, the graphic design firm also revamped the photographer's website, in collaboration with Graphik. The result features a new navigation system that sorts content through color.