Aluxor makes a colored wine product that stands apart from other red and white varieties on the market. Rather than being red or white in color, Aluxor's 'Azul' is a blue wine that gets its color from natural pigments from grape skin. The resulting product is described as fresh, aromatic and Mediterranean.
In keeping with the light, fresh and airy themes of the alcoholic beverage, Aluxor tasked the Hugo Zapata creative agency with the creation of packaging for the unique wine product.
While blue is a color that has been traditionally eschewed by people seeking out new food and beverage products, the rise of the foodie movement has sparked a desire for many to experiment with consumables in unusual colors.