Aluxor makes a colored wine product that stands apart from other red and white varieties on the market. Rather than being red or white in color, Aluxor's 'Azul' is a blue wine that gets its color from natural pigments from grape skin. The resulting product is described as fresh, aromatic and Mediterranean.
In keeping with the light, fresh and airy themes of the alcoholic beverage, Aluxor tasked the Hugo Zapata creative agency with the creation of packaging for the unique wine product.
While blue is a color that has been traditionally eschewed by people seeking out new food and beverage products, the rise of the foodie movement has sparked a desire for many to experiment with consumables in unusual colors.
What's Driving This Trend
- Colored Wines
- Opportunity to create new wine products that use natural pigments for unique colors and tastes
- Creative Packaging for Alcoholic Beverages
- Disruptive innovation opportunity in creating unique, attractive and Instagrammable packaging for innovative alcoholic beverages
- Unusual Colored Food and Beverage Products
- Trend of experimenting with consumables in unusual colors sparked by the foodie movement
Who This Affects Most
- Wine Industry
- Opportunity to differentiate traditional red and white wines by using natural pigments for unique colors and tastes
- Packaging Design Industry
- Opportunity to create unique, attractive and Instagrammable packaging for innovative alcoholic beverages
- Food and Beverage Industry
- Trend of experimenting with unusual colors for food and beverages presents opportunities for creativity and differentiation
