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'Skip the Youth' by Color On Monochrome Captures the Egg-Dyeing Process

 - Apr 4, 2010   Updated: Jun 23 2011
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This Easter-themed 'Skip the Youth' shoot by Color On Monochrome inspires nostalgia as it captures the egg-dyeing process many families take on each year. From those infamous egg holders to the dye-filled cups, no stone--or egg, as it were--has been left unturned.

'Skip the Youth' by Color On Monochrome makes me wish I'd dyed eggs for Easter this year. There's still some time left in the day, though...

Implications - Many consumers in today's fast-paced society often rely on brief memories or feelings of nostalgia to ease the burden of hectic schedules. Products that are capable of transporting a consumer back to a simpler time in his or her life will appeal to a large clientele. In doing so, these companies will be perceived as much more approachable.