Colony Cocktails Makes Destination-Inspired Beverages
Laura McQuarrie — March 3, 2021 — Lifestyle
References: shop.colonycocktails & prnewswire
Colony Cocktails crafts wine-based canned cocktails that are conveniently packaged, save people the hassle of mixing and the beverages boast the strength of traditional cocktails. The Sonoma wine beverages are gluten-free, and they can be found in packs of four.
Colony Cocktails co-founder Co-Founder Jessica Miller says: "Our brand was inspired by the small connections we would make over meals when we traveled. The small talk with strangers at the next table or, better yet, at a communal table or even with the restaurant staff, was incredibly impactful." This sense of community is conveyed through a trio of destination-inspired flavors: The Biarritz, The Tangier and The Charleston.
The launch of these gluten-free aperitifs kicks off the brand's philanthropic program, Sip to Give.
Colony Cocktails co-founder Co-Founder Jessica Miller says: "Our brand was inspired by the small connections we would make over meals when we traveled. The small talk with strangers at the next table or, better yet, at a communal table or even with the restaurant staff, was incredibly impactful." This sense of community is conveyed through a trio of destination-inspired flavors: The Biarritz, The Tangier and The Charleston.
The launch of these gluten-free aperitifs kicks off the brand's philanthropic program, Sip to Give.
Trend Themes
1. Wine-based Canned Cocktails - The rise of wine-based canned cocktails presents an opportunity for alcohol and beverage companies to expand their product offerings and increase convenience for consumers.
2. Gluten-free Alcoholic Beverages - The increasing demand for gluten-free options presents an opportunity for beverage companies to cater to this demographic and expand their market share.
3. Destination-inspired Flavors - The use of destination-inspired flavors could be a unique selling point for beverage companies looking to differentiate themselves in the market and attract adventurous consumers.
Industry Implications
1. Alcohol Industry - The alcohol industry can leverage the trend of wine-based canned cocktails by introducing their own product lines to expand their offerings and increase sales.
2. Beverage Industry - Beverage companies can take advantage of the trend of gluten-free alcoholic beverages by catering to this niche demographic and differentiating themselves from competitors.
3. Travel & Tourism Industry - The use of destination-inspired flavors in canned cocktails can be a unique way for travel and tourism companies to promote their destinations and create a sense of adventure for consumers.
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