Aramark is Redesigning Its Offerings to Appeal to Generation Z

 - Feb 26, 2019
References: aramark & businesswire
Aramark is stepping up its game with a revamped college food menu that is designed to appeal to Generation Z.

The demographic in question is on the lookout for meals that are "quick, fresh, healthy, local and sustainable." As a result, Aramark makes new commitments to the planet with innovative programs, healthier offerings and an eco-friendly use of resources. For one, the company is growing increasingly conscious of plastic use. Secondly, Aramark joined forces with FarmLogix to offer Gen Zers on campus a platform that "sources and reports on sustainable ingredients and purchases."

Aramark's new college food menu is predominantly rich on plant-forward meals — from the Roaster Butternut Tartine to the All American Beyond Burger. In addition, the new set-up will allow students a degree of personalization.