These Cold Stone Creamery Super Mario ice cream treats have been unveiled by the brand as a new offering for patrons that will help them to celebrate a big milestone and enjoy a frozen dessert. The treats have been created in celebration of the Super Mario Bros. 35th anniversary, and includes the Mario's Super Birthday Blast Creation, the Mario's Super Star Shake and the Rainbow Road Rally Ice Cream Cake. Each one of the products are themed with the video game franchise in mind and is sure to come as welcome news to avid fans.
The Cold Stone Creamery Super Mario ice cream treats are available at participating locations now both in-store and online, but only for a limited time through December 15, 2020.
Image Credit: Cold Stone Creamery
What Makes This Trend Stand Out
- Video Game-themed Treats
- Opportunity for other food and beverage companies to collaborate with gaming companies to create similarly themed products.
- Limited Time Offerings
- Room for companies to create buzz and increase sales with temporary, special-edition products related to popular franchises.
- Celebrity Collaborations
- Potential for brands to partner with influential figures in the video game industry to market and promote new products.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to collaborate with gaming companies to create similarly themed products.
- Gaming
- Opportunity for gaming companies to expand their reach and merchandise by partnering with food and beverage companies to create themed products.
- Marketing and Advertising
- Opportunity for companies to increase buzz and excitement around new products through strategic partnerships and limited time offerings.
