Lightly Cooling Moisturizers

The Cold Plunge Pore Remedy Moisturizer Gives a Splash of Hydration

Inspired by the cold plunge step of the Scandinavian sauna cycle, the Cold Plunge Pore Remedy Moisturizer provides a sense of instant refreshment and hydration. The lightweight, oil-free moisturizer geared towards oily and combination skin is designed to diminish the look of pores, control surface oil, smooth uneven texture and more.

Some of the key components of the products are BHA and LHA, plus ingredients like Alpine willowherb extract, which comes from a plant that thrives in the cold. There's also a Green Fusion Complex with active botanicals like green tea, kelp, Irish moss and eucalyptus for nourishment and cooling refreshment.

The benefits of cryotherapy are being worked into skincare products in a way that's comfortable to use at home.

Cold Plunge Skincare
The trend of adding cooling ingredients and cryotherapy techniques to skincare products for immediate refreshment and pore control.
Active Botanicals
The trend of incorporating plant-based extracts and ingredients like Alpine willowherb extract and Green Fusion Complex for both nourishment and skincare benefits.
Oil-free Moisturizers
The trend of creating lightweight and oil-free moisturizers that can hydrate and control surface oil, perfect for oily and combination skin types.

Who This Affects Most

Skincare
Skincare companies can create innovative products that incorporate cryotherapy techniques and active botanicals to refresh and nourish the skin.
Personal Care Products
Companies can develop oil-free moisturizers that cater to oily and combination skin types, providing hydration and skin-improving benefits.
Wellness
Wellness companies can expand their product line by incorporating cryotherapy techniques and natural ingredients to nourish and rejuvenate the skin.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 52%
Freshness 10%