Just in time for summer, Ben & Jerry's has dropped a new Cold Brew Caramel Latte ice cream flavor. The only catch is that it's a 7-Eleven exclusive.
According to Ben & Jerry's, the new Cold Brew Caramel Latte pint is a "dreamy latte-inspired ice cream made with cold brew coffee, rich sweet cream, & salt-kissed caramel is a mighty cool & euphoric motorvator." In other words, its a cross between coffee-flavored and sweet cream ice creams, with salted caramel swirled throughout. Like other Ben & Jerry's products, the ice cream is made with non-GMO ingredients and cage-free eggs. The pint is also fairtrade and uses responsibly sourced packaging.
With cold brew only becoming more popular each season, this new pint is a tasty way to enjoy the taste of iced coffee.
Image Credit: <i> Ben & Jerry's.</i>
Key Themes Behind This Trend
- Cold Brew-flavored Treats
- There is an opportunity to create new and innovative cold brew-flavored desserts and beverages.
- Non-gmo and Responsibly Sourced Products
- Companies can capitalize on consumer demand for non-GMO and responsibly sourced food by creating products that meet these criteria.
- Convenience Store Exclusives
- Brands might explore the potential of partnering with convenience stores for product launches or exclusives, especially during summer when consumers are looking for cold treats.
Where This Applies
- Food and Beverage Industry
- This industry can create new desserts, beverages, and snacks that feature cold brew coffee as an ingredient to tap into this trend.
- Sustainable Product Industry
- Companies that offer sustainable packaging, non-GMO ingredients, and responsibly sourced food can create products that appeal to consumers who value ethical and sustainable business practices.
- Convenience Store Industry
- Partnering with popular convenience stores for product launches or exclusives can be a beneficial strategy for food and beverage companies looking to gain exposure and increase sales during the summer season.
