Vauxhall has recently undertaken an ingenious PR idea in the middle of the busy streets of London. Completely covering a car in coins, Vauxhall let people pick off the money off the vehicle.
Covered in $4,000 worth of coins, the public stunt was to let people save money of a new Astra. Money put aside, I think I really like the polka dot design that this car has!
Check out the gallery and video to see the full scope of this clever PR stunt.
What Makes This Trend Stand Out
- Coin-covered Cars
- Incorporate unusual materials and designs to attract attention and generate buzz for products and PR campaigns.
- Interactive Experiential Marketing
- Create immersive brand experiences that allow customers to engage with products in memorable and unconventional ways.
- Alternative Payment Methods
- Explore unique ways for customers to pay for products and services, such as using physical currency as a form of advertising.
Sectors Adopting This
- Automotive Industry
- Incorporate unique and eye-catching designs to generate interest in new vehicle models and increase brand awareness.
- Marketing Industry
- Develop creative and innovative experiential marketing campaigns to generate buzz and increase brand exposure for products and services.
- Financial Industry
- Explore alternative payment methods and use physical currency as a form of advertisement to attract new customers and generate interest in products and services.
