Tel Aviv-based graphic design studio Kapsoola was brought on by Israeli coffee chain COFIX to create a branding and packaging design for the company that simply and clearly expressed its belief system and ethos.
COFIX is a modern coffee chain that runs on a fair and affordable fixed price system. In order to convey the company's laid-back and straightforward way of doing business, Kapsoola adopted a minimalistic and clear-cut approach to present the brand.
A simple black and white color palette is combined with large bold sans serif text that is both instantly recognizable and understandable to the customer. This no-frills strategy conveys a functional and no-nonsense visual language that matches the coffee chain's clear belief system that it has set into place.
Why This Trend Is Growing
- Minimalistic Branding
- Opportunity for companies to adopt a straightforward and no-frills approach to branding, emphasizing simplicity and clarity.
- Clear-cut Packaging Design
- Opportunity to create packaging designs that use large bold text and a simple color palette to convey a brand's ethos and belief system.
- Functional Visual Language
- Opportunity for businesses to develop visual languages that prioritize functionality and ease of understanding for customers.
Industries Being Reshaped
- Graphic Design
- Opportunity for graphic design studios to offer branding and packaging design services that focus on minimalistic and clear-cut approaches.
- Coffee Chains
- Opportunity for coffee chains to adopt a fair and affordable pricing system and convey their brand's belief system through simple and clear branding.
- Packaging Industry
- Opportunity for packaging companies to provide design solutions that utilize large bold text and a minimalistic color palette to effectively communicate a brand's ethos.
