Tel Aviv-based graphic design studio Kapsoola was brought on by Israeli coffee chain COFIX to create a branding and packaging design for the company that simply and clearly expressed its belief system and ethos.
COFIX is a modern coffee chain that runs on a fair and affordable fixed price system. In order to convey the company's laid-back and straightforward way of doing business, Kapsoola adopted a minimalistic and clear-cut approach to present the brand.
A simple black and white color palette is combined with large bold sans serif text that is both instantly recognizable and understandable to the customer. This no-frills strategy conveys a functional and no-nonsense visual language that matches the coffee chain's clear belief system that it has set into place.
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