Now it's essential to remain stylish even in the grave. The German design house UONO has created a concept to revolutionize the tradition coffin. An actual benefit of this new product is the fact that it is made of jute and a water based varnish so it's actually visually stimulating and bio-degradable.
Implications - Due to the waning of religion as a prominent social institution in the lives of many people, funerals are becoming less traditional and more subversive. Other brands can look for ways to transform the typical funeral experience by bringing in chicer products with a modern design. This trend is a reaction against stale customs as many people wish to express their individuality through consumption -- until their very last breath.