The Coffee Lids coasters are a celebration -- if not a stark reminder of what we take for granted -- by Jennifer Daniel. Daniel created the coasters through Coastermatic, which prints pictures taken by users on the social photo sharing site Instagram, as a way to highlight the temporary, single-purpose nature of the rarely reused object.
Costing $25 for a set of four ceramic coasters, the coffee lids come in a variety of designs, such as one with a lipstick mark left around the mouthpiece, one with the lift tab left open and two others with brown puddles of coffee stained on the lid. The design by Daniel is intended to celebrate "the everyday morning tradition she takes for granted—coffee to go." The coasters are sure to be a hit with the cleaners once they see a handful of these lying around unattended.
What's Driving This Trend
- Customized Coasters
- Opportunity for companies to create customized coasters for their brand and customers using unique and creative designs.
- Sustainable Design
- Opportunity for eco-conscious companies to design sustainable products that highlight the temporary nature of single-use items.
- Social Media Marketing
- Opportunity for companies to leverage user-generated content from social media into physical products that showcase and promote their brand.
Who This Affects Most
- Hospitality
- Restaurants, coffee shops, and bars can offer branded coasters to customers while also reducing waste by designing coasters that promote reusable or sustainable options.
- Retail
- Retail companies can leverage social media engagement and user-generated content on products like customized coasters to drive brand awareness and engagement.
- Sustainability
- Sustainable product companies can utilize design techniques like those of the Coffee Lids Coasters to create temporary, single-purpose products that highlight the need for more sustainable options and eliminate waste.
