Kimbala's Ready-to-Drink Coffees like Coffee a la Jaggery are a delicious alternative to traditional chai drinks and they are made with simple ingredients. Jaggery, an unrefined natural sweetener that's popular in India, is a key feature in the coffee beverage and it puts a twist on sweet coffee beverages.
Kimbala's range of ready-to-drink beverages also includes Indian chai and neat coffee. Thanks to a partnership with Quicklly's digital marketplace, Kimbala brings an authentic taste of India straight to consumers' doorsteps. With a Kimbala box, customers can choose their desired combination of products and schedule for deliveries to be made weekly, biweekly or monthly based on what's most convenient for their needs. The one-stop-shop is a destination for South Asian and Indian cuisine, including grocery staples, meal kits, tiffins and more.
Key Themes Behind This Trend
- Natural Sweetener Coffees
- Introducing natural sweeteners such as jaggery in coffee beverages can tap into a growing market of health-conscious consumers.
- Ready-to-drink Beverages
- Convenience is key, so RTD beverages that can be delivered straight to consumers' doorsteps will continue to be popular.
- Globalization of Cuisine
- Offering authentic cuisine from different regions of the world creates an opportunity to expand business globally and cater to diverse consumer tastes.
Where This Applies
- Beverage Industry
- Innovative coffee products with unique and natural ingredients can disrupt the traditional coffee industry and attract more health-conscious consumers.
- E-commerce Industry
- A digital marketplace that offers global cuisine and convenient delivery options can disrupt the traditional grocery store model and appeal to busy consumers.
- Food Industry
- Creating meal kits and offering authentic cuisine from different regions of the world presents a disruptive innovation opportunity to capture diverse consumer interests and expand business globally.
