Junglee cocktails are a series of canned cocktails inspired by South Asian tradition and flavor to offer consumers an alternative option to try out that's completely different from the existing varieties currently on the market.
The cocktails were created by Vishal Patel and Parit Pathak, and come in three flavors including Green Mango Smahs, Tamarind Margarita and Indian Spiced Lemonade, which are each gluten-free, non-GMO and crafted with high-quality ingredients. The ready-to-drink (RTD) cocktails come in with a 7% ABV to help further set them apart from the competition by not being too strong or too light on the alcohol content.
Junglee cocktails are available for purchase via the brand's official website, but are also arriving at liquor retailers across the US as well as at South Asian grocers and food markets.
Image Credit: Junglee
Why This Trend Is Growing
- South-asian Flavor Infusion
- Incorporating traditional South Asian flavors into beverages introduces a novel and multicultural experience for cocktail enthusiasts.
- Health-conscious Alcohol Options
- The emergence of gluten-free and non-GMO alcoholic beverages caters to the growing demand for health-oriented drink choices.
- RTD Cocktail Innovation
- Canned cocktails with balanced alcohol content offer convenient alternatives for consumers seeking craft-like experiences at home.
Industries Being Reshaped
- Ready-to-drink Beverages
- The RTD beverage sector is expanding with diverse flavor profiles that appeal to taste explorers and convenience seekers alike.
- Ethnic Foods and Beverages
- Boosting the presence of culturally inspired products within the ethnic food and beverage segment appeals to both nostalgic expats and curious local consumers.
- Health and Wellness Beverages
- Integrating health-conscious features in alcoholic beverages intersects with the rising trend of mindful drinking among consumers.
