Code Mint is a new beauty line by influencer and reality star Grace Chow and it promotes a "666" philosophy that focuses on the elimination of 66 hazardous and toxic ingredients and the inclusion of six key nutrients. The collection is being introduced to the world with a nine-pan eyeshadow palette with a mix of creams, shimmers and glittery metallics, plus other clean products like lipsticks and blushes. Infused with skincare benefits, products like jelly highlighters from the brand boast pore-minimizing effects.
Launched on the Chinese e-commerce platform Tmall in late January, the collection sold out by the end of the day, especially thanks to a Weibo livestream event with Chow herself.
True to its name, the product packaging for Code Mint is light, fresh and minty in color.