Chamberlain Coffee, the brand started by the popular Youtube and TikTok star Emma Chamberlain, has debuted a chocolate drink product, dubbed the 'Cocoa Grizzly.' This is a powdered cocoa drink that can be made into a variety of fun flavors. For the winter, this drink can be enjoyed as a hot cocoa by mixing 2 tablespoons with 1 cup of hot water or milk. If you are more into cold drinks, Emma's personal favorite recipe is to blend 4 tablespoons of this powder with 5 oz. of milk and 12 oz. of ice. Lastly, adding one tablespoon of this powder to a coffee can instantly turn it into a cocoa-infused cafe mocha.
The cocoa, sugar, and milk used in creating Coca Grizzly is organic and made in California, USA. The package the cocoa powder comes in is blue on the two faces with red on the in-seams and a picture of a reddish bear holding a cup of hot cocoa on the front.
One bag of Cocoa Grizzly retails for $15 and delivers 16 servings per bag, which means each cup of this high-quality cocoa drink is less than $1.
Image Credit: Chamberlain Coffee
What Makes This Trend Stand Out
- Influencer-driven Beverage Products
- Opportunities for businesses to collaborate with popular online influencers in order to launch new and creative drink products
- Powdered Drink Mixes
- Disruptive innovation opportunities exist within the creation of new and unique powdered drink mixes similar to Cocoa Grizzly
- Organic and Locally Made Ingredients
- Businesses looking to disrupt the beverage industry can focus on using high-quality, organic, and locally made ingredients in their products
Sectors Adopting This
- Beverage Manufacturing
- Industry professionals can create partnerships with popular influencers to launch new drink products, promoting both the brand and influencer at the same time.
- Food and Beverage Retail
- This trend could prompt retailers to explore options for the sale and marketing of influencer-created drink powders, both in-store and online.
- Organic and Locally Sourced Ingredient Suppliers
- Opportunities exist within the organic and locally sourced ingredient supply chain to provide beverage manufacturers with high-quality ingredients that align with the trends seen in the Cocoa Grizzly product.
