Rémy Cointreau USA and alcohol marketplace Drizly teamed up to create a virtual Cocktail Studio to get people discovering, exploring and experimenting with drinks at home. The new virtual Cocktail Studio is touted as a complimentary one-stop destination for cocktail enthusiasts who want to brush up on their at-home mixology skills.
Three premier spirits from the Rémy Cointreau portfolio—Cointreau, The Botanist Islay Dry Gin and Mount Gay Rum—are featured in the virtual studio, so that at-home mixologists can learn how to make some of the most classic and popular cocktails. The sessions, which are being held just in time for the holiday season, share how to prepare The Original Margarita, The Martini and The Old Fashioned, and viewers will be able to learn directly from master blenders and distillers.
Image Credit: Rémy Cointreau USA
What's Driving This Trend
- Virtual Cocktail Masterclasses
- The growing popularity of at-home mixology creates an opportunity for companies to offer virtual masterclasses on how to make classic and contemporary cocktails.
- At-home Mixology Kits
- As individuals continue to learn and experiment with mixology at home, companies can offer curated kits that feature premier spirits and ingredients to create unique and high-quality cocktails.
- Interactive Virtual Experiences
- With the rise of virtual events and experiences during the pandemic, companies can offer interactive virtual experiences that allow viewers to connect and learn directly from master blenders and distillers.
Who This Affects Most
- Alcohol Beverage Companies
- Companies in the alcohol industry can offer virtual cocktail masterclasses and at-home mixology kits to engage with consumers and increase sales.
- E-commerce Platforms
- As the demand for at-home mixology increases, e-commerce platforms that offer alcohol delivery services can partner with alcohol beverage companies to offer virtual Cocktail Studio experiences and cocktail-making kits.
- Virtual Event Platforms
- Virtual event platforms can partner with alcohol beverage companies to offer interactive virtual experiences that allow viewers to connect and learn directly from master blenders and distillers, providing an innovative and engaging way of virtual communication.
