While most ready-to-drink cocktail cans are at least the same size as standard soda beverages, the packaging from Tip Top Proper Cocktails sets itself apart with a 100-milliliter size. The ready-to-drink Negroni, Old Fashioned and Manhattan cocktails can either be enjoyed straight from the can or served over ice, offering a convenient way for adults to enjoy the taste of classic bitter cocktails without having to mix the drinks themselves.
Tip Top Proper Cocktails prides itself on creating drinks that are "always balanced" and "never too sweet." Each of the cocktails offers an easy-to-enjoy alternative to other canned products like beer, wine and other mixed drinks, especially in settings like music venues and festivals where a high volume of cocktails can't effectively be prepared.
Image Credit: Tip Top Proper Cocktails
What Makes This Trend Stand Out
- Small-size Cocktail Cans
- Creating ready-to-drink cocktails in 100-milliliter cans is a disruptive innovation opportunity for other beverage companies, as it offers a convenient way for adult consumers to enjoy classic cocktails without having to mix the drinks themselves.
- Balanced Taste in Canned Cocktails
- Focusing on creating canned cocktails that are always balanced and never too sweet presents a disruptive innovation opportunity for other companies in the ready-to-drink cocktail industry to differentiate themselves from competitors.
- Portable Cocktail Consumption
- Offering ready-to-drink canned cocktails that can be enjoyed straight from the can or over ice adds a new level of convenience for adult consumers looking for an easy way to consume cocktails in settings like music venues and festivals.
Sectors Adopting This
- Beverage Packaging
- The unique 100-milliliter size of Tip Top Proper Cocktails' ready-to-drink cans presents a disruptive innovation opportunity for other companies in the beverage packaging industry to offer more convenient sizes for adult consumers who enjoy cocktails.
- Ready-to-drink Cocktail
- Tip Top Proper Cocktails' focus on creating always-balanced and never-too-sweet canned cocktails presents a disruptive innovation opportunity for other companies in the ready-to-drink cocktail industry to differentiate themselves from competitors and appeal to adult consumers looking for a new way to consume cocktails.
- Events and Festivals
- Creating canned cocktails that can be easily consumed at events and festivals presents a disruptive innovation opportunity for companies that provide catering and beverage services to customers, as it offers a more convenient way to serve cocktails and increase sales.
