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The Coca-Cola PlantBottle Ads Cleverly Use Plants and Negative Space

 - Jun 13, 2014
References: coca-colacompany & designtaxi
These recently released ads for the Coca-Cola PlantBottle use eye-catching optical illusions. The print advertisements designed by historic advertising agency Ogilvy & Mather New York brilliantly use negative space and nature themed imagery to promote Coke's new eco-friendly packaging.

The Coca-Cola PlantBottle will change the way people think about plastic bottles because they are made partially out of plants, despite looking and feeling like the standard PET plastic.

The minimalistic ads use the Coca-Cola Company's classic red and white color scheme with copy reading 'Plants make us happy.' One ad features a white flower, but upon further observation is actually two people kissing. Other optical illusions include hand-forming doves and moving leaf piles. According to a fourth print ad, plants become tools that make people smarter.