Italian luxury designer Giuseppe Zanotti has officially unveiled the COBRAS, an eye-catching, snake-themed sneaker silhouette that was first teased at this year's Milan Fashion Week. To promote the one-of-a-kind sneaker, Zanotti tapped acclaimed rapper Young Thug, who is known for using a snake emblem throughout his artwork and on his social media channels.
The ultra-luxe running shoe features a premium leather construction on its uppers, a perforated toe box, and an abstract heel. However, the highlight element of the new shoe is a scaled 3D cobra with crystal eyes that wraps around its midsole and reappears on the outsole. Currently, the COBRAS are being offered in a red, pink, white, and black colorway.
"I have always loved the symbolism of the snake,” says Zanotti. “It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker."
Image Credit: Giuseppe Zanotti
What Makes This Trend Stand Out
- Luxury 3D Printed Sneakers
- The trend of combining luxury and 3D printing gains traction in the sneaker industry
- Animal-inspired 3D Printed Accessories
- The trend of incorporating 3D printed animal designs into luxury accessories expands in the fashion industry
- Celebrity-inspired Sneaker Collections
- The trend of creating sneaker collaborations with big-name influencers continues to drive sales in the fashion industry
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands can explore incorporating 3D printing technology into their product design to create unique and high-end items
- 3D Printing Industry
- As demand for 3D printed items from the fashion industry increases, the 3D printing industry has an opportunity to capitalize on the trend and expand their services
- Rap Music Industry
- Collaborations between luxury fashion and rap artists offer an opportunity to tap into the large and growing audience of hip hop fans
