The Culver's Cobbler Concrete Mixers are a new offering from the brand that will provide patrons with an extra-thick frozen treat to enjoy. The menu item is achieved using a blend of vanilla frozen custard along with fruit and granola pieces, which combine to create the thick, satisfying texture. The treat comes in three flavors including the Strawberry Cobbler Concrete Mixer, the Blueberry Cobbler Concrete Mixer and the Raspberry Cobbler Concrete Mixer.
The Culver's Cobbler Concrete Mixers were launched by the brand in response to the success of the Blackberry Cobbler that was introduced in 2018 as one of its Flavor of the Day varieties. The treat comes in a variety of size options starting at Mini, which is priced at $3.39.
Image Credit: Culver's
Key Themes Behind This Trend
- Extra-thick Blended Frozen Treats
- Brands can introduce blended frozen treats with unique ingredients such as fruit and granola to create a thick, satisfying texture.
- Flavor of the Day Varieties
- Businesses can introduce a seasonal or rotating Flavor of the Day menu item to create interest and drive sales.
- Multiple Size Options
- Offering treats in varying sizes provides customers with the freedom to choose portions that align with their preferences and budget.
Where This Applies
- Food and Beverage
- Food and beverage companies can innovate their menus by creating unique and satisfying blended frozen treats.
- Fast Food
- Fast food restaurants can introduce a rotating Flavor of the Day menu item to drive traffic and sales.
- Hospitality
- Hotels and resorts can introduce unique blended frozen treats as a differentiator for their food and beverage offerings, while offering a range of portion sizes to appeal to different guests.
