Novel-Inspired iPad Handbags

The Goodluckgoods 'Clutch on You' Combines Technology & Classic Texts

The 'Clutch on You' by Goodluckgoods is an ingenious way of disguising, protecting and carrying your beloved iPad. This product brings new meaning to the phrase "don't judge a book by its cover," as the iPad case is constructed to look identical to classic works of literature. One can cleverly carry around what appears to be copies of The Noble Clyde, Jane Eyre or From Baker Street with Love, when they are actually toting around the newest technology in this semi-crafted iPad case.

The case features a soft felt-padded interior, magnetic snap and can be converted into a clutch -- complete with a wrist strap -- that will transform it into cocktail party appropriate. This literature-inspired water-resistant carrying case is compatible with iPad 1, 2 and 3 tablet models. The 'Clutch on You' playfully mimics the shape and detailing of a novel and will keep you attached to your favorite literary works -- at least that's what onlookers will think!

Disguised Tech Accessories
Opportunity for tech companies to partner with fashionable accessory brands to create disguised tech accessories.
Nostalgic Tech Products
Opportunity for companies to create tech products that tap into feelings of nostalgia and incorporate classic design elements.
Multi-functional Tech Products
Opportunity for tech companies to create multi-functional products that can serve multiple purposes and be used in a variety of situations.

Who This Affects Most

Fashion Accessories
Fashion accessory companies should consider partnering with tech companies to create disguised tech accessories.
Tech Accessories
Tech accessory companies should consider creating nostalgic products that incorporate classic design elements.
Tech Hardware
Tech companies should consider creating multi-functional products that can serve multiple purposes and be used in a variety of situations.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 42%
Freshness 8%