The New Jersey-based Cloud9 Fabrics, founded by Michelle Engel Bencsko and Gina Pantastico, is a company that creates 100 percent certified organic cotton fabric for the use of crafting and quilting. Organic cotton is not new to the marketplace, but it's most typically reserved for premade clothing.
Now, the craft-obsessed can DIY their days away while still staying true to their sustainable responsibilities.
Implications - Many consumers are becoming more health and eco conscious, organic products have become high in demand. The preference over natural items doesn't just translate to food -- it affects the fashion industry as well. As a result of this new lifestyle, designers are now adapting to their consumer's attitudes with organic clothes that are both environmentally friendly and stylish.