In a guerrilla marketing campaign that likely required a whole lot of coordinating, 82 artists from 92 countries placed fake print advertisements all Paris during the COP21 Climate Conference taking place in the city. Specifically calling out many of the conference's sponsors, the ads make pretty specific reference to big name brands not exactly known for recent environmental wins.
The controversial brand-shaming campaign saw the posting of 600 fake ads across the city of Paris, where several commissioned art installations call large-scale attention to immediate environmental concerns. One such installation is 'Ice Watch,' which features 24-tonnes of ice from a fjord in Greenland set up in a public square in front of the Pantheon.
Overall, this intriguing guerrilla marketing project speaks to a consumer interest in large brands making big ticket environmental commitments.