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The Clearplex iPad Protector Protects From All But a Knight's Sword

 - Nov 5, 2012
References: clearplex.myshopify
Hopefully your iPad never goes up against a knight with a broad sword, because even then, the Clearplex iPad Protector won't hold up. But if we're talking about a small fall, a scratch or a bump against a table, Clearplex has a variety of protection accessories for electronics.

In this new ad, Clearplex hammers home the destruction that such a blow would cause and in turn urges you to protect your device with its low-cost, high durability products. And for those of us who witnessed the slow-motion Knightly destruction, simply enter the promotional code KNIGHT for 10 percent off the Clearplex iPad Protector.

It’s interesting to see an advertisement for a protector that shows total destruction. This is an unorthodox approach, but in a way, it instills fear in the consumer. It shows a ridiculous situation that inevitably results in destruction as a way of planting the fear of destroying your iPad or other device. Audiences will identify with the fear of ruining their device and then consider if they need more protection for it.