There are many body wash products on the market but many of them are formulated with ingredients that could potentially threaten one's health—but Native recently launched a clean body wash that's free from SLS, SLES, phthalates and other disruptive ingredients that many health-conscious consumers are eager to avoid.
The hydrating body wash is vegan, cruelty-free and is available in scents like Coconut & Vanilla, Lavender & Rose and Citrus & Herbal Musk, as well as an Unscented option for those who are sensitive to aromas. While many products across the personal care and beauty categories use the term "fragrance" on ingredient lists to describe an undisclosed mixture of various toxic scent chemicals, Native prioritizes safe, simple and effective ingredients and notes that its "scented body washes include a proprietary blend of oils."
What's Driving This Trend
- Clean Body Washes
- There is an opportunity to disrupt the body wash market by creating more clean options for health-conscious consumers who prioritize safe, simple, and effective ingredients.
- Fragrance Transparency
- There is an opportunity to disrupt the personal care and beauty categories by being more transparent about fragrance ingredients and creating safe and non-toxic scent options.
- Vegan & Cruelty-free Products
- There is an opportunity to disrupt various industries by creating more vegan and cruelty-free products to cater to ethical and health-conscious consumers.
Who This Affects Most
- Personal Care
- Companies within the personal care industry can innovate by creating more clean and non-toxic body wash options that prioritize safe ingredients.
- Beauty
- Beauty companies can disrupt the market by being more transparent about fragrance ingredients and developing safer, non-toxic scent options.
- Ethical Consumerism
- Industries that produce consumer goods can capitalize on the trend towards ethical consumerism by creating more vegan and cruelty-free products.
