The basic concept behind this packaging was to create a special design for a classy packaging concept, which gives the product a very modern and sophisticated look.
It's easy to unfold but also protects the cream pot from being removed without opening the packaging.
Made of craft board or some similar cardboard, the design even minimizes the usage of packaging material and reduces weight in comparison to ordinary packaging.
Its ability to be stacked ensures an optimized usage of the available shelf area, which is one of the main criteria when using a package design at the POS.
The very elegant finishing turns the (normally simple) cream pots into a polished, valuable and precious item, which reminds of some semi-opened gift while it also protects the pot for the cream.
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