The basic concept behind this packaging was to create a special design for a classy packaging concept, which gives the product a very modern and sophisticated look.
It's easy to unfold but also protects the cream pot from being removed without opening the packaging.
Made of craft board or some similar cardboard, the design even minimizes the usage of packaging material and reduces weight in comparison to ordinary packaging.
Its ability to be stacked ensures an optimized usage of the available shelf area, which is one of the main criteria when using a package design at the POS.
The very elegant finishing turns the (normally simple) cream pots into a polished, valuable and precious item, which reminds of some semi-opened gift while it also protects the pot for the cream.
What's Driving This Trend
- Sustainable Packaging
- Opportunities exist for the development of similarly elegant and sustainable packaging designs in the beauty and cosmetic industries.
- Minimalist Design
- A trend towards minimalist packaging designs that are both sophisticated and functional may emerge in various industries.
- Vertical Integration
- Vertical integration, or the process of controlling production and distribution processes from start to finish, may become increasingly important in the development of premium packaging solutions.
Who This Affects Most
- Beauty
- The beauty industry may benefit from the development of sustainable and sophisticated packaging designs that also emphasize the value of the product inside.
- Cosmetics
- Cosmetic companies could benefit from adopting minimalist packaging designs, which are sleek and efficient while still adding value to the product.
- Luxury Goods
- Companies that produce luxury goods like designer fashion, jewelry, and home decor may benefit from vertical integration to create packaging solutions that enhance product appeal and value.
