A clothing company is working with an auto manufacturer to produce none other than the Citroen Lacoste concept car. It may be surprising to see a car branded as French apparel, but the duo has worked hard to design a car that upholds the values of lifestyle, sports and leisure, where it's normally marketed in polo shirts.
At the apex of fashion, sports and technology, the Citroen Lacoste concept suggests a modest luxury while maintaining economy and affordability.
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What's Driving This Trend
- Fashion-auto Collaboration
- Collaboration between apparel industry and the automotive industry in producing stylish vehicles.
- Lifestyle-inspired Cars
- Design of automobiles that upholds the values of lifestyle, sports, and leisure.
- Luxury Economy Cars
- Production of affordable and economical cars that maintain luxury appeal.
Who This Affects Most
- Apparel Industry
- Opportunities for fashion brands to extend brand value by getting into the automobile industry.
- Automotive Industry
- Opportunities for auto manufacturers to explore new design frontiers through collaborations with lifestyle brands.
- Luxury Car Market
- Opportunities for the production of luxury model cars that are affordable and economical.
