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Surfing-Inspired Crossovers

The New Citroen Crossover Was Co-Designed By a Surfing Company

— February 26, 2016 — Autos
The C4 Cactus Rip Curl Special Edition is a truly special Citroen crossover vehicle that adds further fun and spunk to the already unique C4 Cactus series. This particular version of the C4 Cactus features design cues inspired by the world of surfing, which is perhaps unsurprising given that the vehicle was designed in collaboration with noted surf company Rip Curl.

This Citroen crossover offering, which is set to be made available for sale in the coming months, is designed with a brand new Grip Control system that offers significantly improved traction control and management between the driven front wheels. The technology can be controlled right from the drivers' dashboard for extra control and customizability.

Ultimately, the C4 Cactus Rip Curl Special Edition ably blends design cues from the automotive and surfing worlds to create a vehicle with truly unique operation and style.

Trend Themes
1. Surfing-inspired Design - Disruptive innovation opportunity: Collaborate with other industries to create unique, themed versions of existing products.
2. Customizable Traction Control - Disruptive innovation opportunity: Develop user-friendly technologies that enhance driving performance and customization.
3. Collaborative Co-design - Disruptive innovation opportunity: Form partnerships with companies from different sectors to create innovative, hybrid products.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporate elements from other industries to create distinct vehicle designs and functionalities.
2. Surfing - Disruptive innovation opportunity: Collaborate with automotive companies to create surfing-themed products and accessories.
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