Citizen Bean puts an emphasis allowing the plenty of customizations to be made to its three-, six- and 12-month coffee subscription service.
After specifying whether they'd like to receive either espresso or single-origin coffee each month, customers may also choose to tack on additional one-time item to their order, such as the Baratza Encore coffee grinder.
Those who opt for the one-year plan have also have the option to receive either three months of free shipping, or add on Citizen Bean's Welcome Kit, which includes items such as a four-cup French Press by Bodum and other surprises that coffee lovers will adore, such as snacks, herbs and useful accessories, for a price of just $20.
Key Themes Behind This Trend
- Customizable Coffee Subscription
- There is an opportunity for coffee subscription companies to offer customizable services like Citizen Bean's service.
- Incorporating One-time Items in Coffee Subscription Plans
- Integrating one-time items in subscription plans, such as Citizen Bean's option to add a coffee grinder, offers potential for disruptive innovation in coffee subscription services.
- Exclusive Freebies with Subscription Plans
- Including exclusive merchandise and freebies in subscription plans, as seen in Citizen Bean's Welcome Kit, could be a new trend for subscription-based businesses.
Where This Applies
- Coffee Subscription Services
- Coffee subscription services have the potential to incorporate customization, offer one-time items, and provide exclusive freebies to stand out among competitors.
- Coffee Equipment Companies
- Coffee equipment companies have the opportunity to collaborate with subscription services and offer their products as one-time items, similar to Baratza Encore coffee grinder, to reach a broader audience and increase sales.
- Subscription Retail Industry
- Subscription-based retail companies can learn from Citizen Bean's customizable subscription service and offering exclusive freebies to their customers to differentiate themselves from other subscription services.
