Geometrically Woven Outdoor Furniture

The 'CIRQL' Outdoor Furniture Collection is Durably Chic

The 'CIRQL' outdoor furniture collection has been designed by furniture designer Werner Aisslinger for Philippines-based brand DEDON to integrate high-end aesthetics into decor pieces that are suitable for exterior use.

The furniture is all crafted using DEDON fiber that has been geometrically woven onto coated aluminum frames using a traditional Filipino weaving technic. These aspects work together to create furniture designs that are perfectly suited for exterior use, while still paying attention to classic aesthetics. The collection consists of chairs and tables that are exceptionally functional for relaxation, and come in color options including bluestone, onyx, ginger and jade.

The 'CIRQL' outdoor furniture collection seeks to merge the decor fashion aesthetics of yesteryear and today to strike a balance between the two.

Geometric Woven Outdoor Furniture
Opportunity for disruptive innovation in outdoor furniture design by incorporating geometric woven patterns.
High-end Aesthetics for Exterior Use
Opportunity for disruptive innovation in creating high-end outdoor furniture that combines durability with chic design.
Merging Fashion Aesthetics
Opportunity for disruptive innovation in merging traditional and contemporary fashion aesthetics in furniture design.

Who This Affects Most

Outdoor Furniture Manufacturing
Opportunity for disruptive innovation in the manufacturing process of outdoor furniture to incorporate geometric weaving techniques and durable materials.
Home Decor
Opportunity for disruptive innovation in the home decor industry by creating furniture designs that seamlessly blend indoor and outdoor aesthetics.
Fashion and Design
Opportunity for disruptive innovation in the fashion and design industry by integrating traditional and modern design elements in furniture collections.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 37%
Freshness 9%

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