Circus-Inspired Ring Lights

Resident's Circus Pendant Lights Connect Endlessly

New Zealand-based design brand Resident has created a set of lights called the Circus pendant. Designed to link together like a chain, the pendant light fixture could theoretically extend infinitely, giving consumers the ability to shape and extend their pendant as they see fit.

As far as the circus goes, one of the most iconic images is the ring. Of course, the classical circus was defined by how many rings it opened, and even certain circus purveyors named themselves after the shape (like the Ringling Brothers.) Resident's Circus pendant takes inspiration from a different part of the circus, though: the magic show. The rings that make up the light fixture interlock like the instantly recognizable magic act props, though Resident's rings aren't likely to magically disconnect from one another.

Modular Lighting
Resident's Circus pendant lights that can extend infinitely provide an opportunity for modular lighting solutions.
Customized Lighting Solutions
The ability to shape and extend the pendant lights gives consumers the ability to create their own customized lighting solutions.
Sustainable Lighting Fixtures
The interlocking design of the Circus pendant lights encourages a sustainable way to create lighting fixtures with minimal waste and maximum flexibility.

Industries Being Reshaped

Lighting and Fixtures
The modular and customizable design of Resident's Circus pendant lights can disrupt the lighting and fixtures industry by offering unique solutions for commercial and residential spaces.
Architecture and Interior Design
The unique design of the Circus pendant lights can offer architects and interior designers opportunities to create customized lighting solutions that fit their projects perfectly.
Sustainable Design
The interlocking design of the lights allows for minimal waste, offering a sustainable approach to lighting design and production, creating disruptive innovation opportunities within the sustainable design industry.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 8%
Freshness 8%

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