One would think that a circular bookshelf is actually an oxymoron. How can something that holds books be the in the shape of a circle and not have horizontal shelves? You, my friend, have evidently not seen this design by Kim Ji-hye.
This circular bookshelf lets bookworms place their beloved tomes wherever they please. Whether the books are standing upright or laying down flat, this unusual wall shelf displays them in style.
Implications - Consumers are no longer satisfied simply with the function of a product, but expect the product to also feature innovative designs. Corporations looking to differentiate their products from their competitions' may similarly consider utilizing curves as a design motif for normally angular items.