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Cigarette Waste-Made Sunglasses

Nobutts.ie is Working on Solving the Problem of Cigarette Waste

— November 10, 2020 — Eco
Cigarette waste is a huge problem for urban environments—not only in terms of cleanliness but also in terms of sustainability. Nobutts.ie seeks to solve this problem by upcycling cigarette waste and repurposing it as usable plastic objects such as sunglasses and other consumer products. The brand is planning to release a range of chic, eco-friendly sunglasses for the upcoming summer season.

Nobutts.ie is “the brainchild of a group of undergraduate students at UCD.” The start-up works to “remove the paper from the cigarette filters, clean the plastic, and then render it into a new form that can be used by industry to make ‘any solid plastic shape.’” Currently, Nobutts.ie has teamed up with a number of hotels, bars, and hospitals, curbing and collecting their partners’ cigarette waste. The company will also advocate for special cigarette butt containers for “problem spots” around Ireland.

Image Credit: Tom Honan/The Irish Times
Trend Themes
1. Upcycling - Nobutts.ie is upcycling cigarette waste to create usable plastic objects such as sunglasses, which presents a disruptive innovation opportunity for the fashion industry to create sustainable products.
2. Sustainability - Nobutts.ie's use of cigarette waste to create sustainable products like sunglasses presents a disruptive innovation opportunity for the environmental and waste management industries to address the issue of cigarette waste in urban environments.
3. Circular Economy - Nobutts.ie's approach to repurpose cigarette waste presents a disruptive innovation opportunity for the recycling industry to integrate circular economy models that can reduce waste and promote sustainability.
Industry Implications
1. Fashion - Nobutts.ie's production of chic, eco-friendly sunglasses from cigarette waste presents a disruptive innovation opportunity for the fashion industry to create sustainable products and reduce waste.
2. Environmental - Nobutts.ie's upcycling of cigarette waste presents a disruptive innovation opportunity for the environmental industry to address the negative impact of cigarette waste on urban environments and promote a cleaner and healthier environment.
3. Waste Management - Nobutts.ie's approach to collecting and upcycling cigarette waste presents a disruptive innovation opportunity for the waste management industry to integrate sustainable waste management practices that can reduce waste and promote a circular economy.
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