Cica is a skincare ingredient that's widely recognized for its calming, redness-soothing qualities and the packaging for Belif's CICA Bomb Cream Edition drives this home with a pop-up component that spells out "PEACE." While the outer design conveys a sense of warning with a bright yellow color, stripes and shapes associated with safety symbols, the top of the box is designed to pop up and create a 70s-inspired desert scene.
Once pulled out of its secondary packaging, the product itself has a much more serene color scheme with a blue and cream-colored applicator. The soothing, stress-relieving cream from Belif promises to stand out for those with sensitive skin, as it presents a simple, dermatologically tested skincare product in an unapologetically bold and eye-catching way.
Image Credit: Belif
Belif's CICA Bomb Cream Edition Box Creates a Scene When Opened
Laura McQuarrie — December 15, 2020 — Fashion
References: belifcanada & thedieline