Christy Dawn, the eco-friendly, fair labor brand renowned for its whimsical, cottage-core styles, recently expanded its portfolio with the highly-anticipated extended sizing collection. The new series includes 13 styles across four silhouettes— the Dawn, the Bergen, the Basil, and the Autumn — in sizes 1X, 2X, and 3X. These styles offer a flattering silhouette with a cinched waist and flowing bottom, with prices ranging from rom $198 to $298.
As consumers continue to seek inclusive action from brands, Christy Dawn has set itself apart by ensuring all bodies can don its apparel, regardless of size. By doing more than simply paying lip service, the eco-friendly brand is sure to win consumer loyalty and increase brand awareness.
Image Credit: Christy Dawn
What's Driving This Trend
- Extended Sizing
- The growing demand for inclusive sizing in apparel presents an opportunity for brands to expand their customer base and improve brand loyalty.
- Eco-friendly Fashion
- The emphasis on sustainability in fashion opens doors for innovative brands to create eco-friendly clothing options in a variety of sizes.
- Body Positivity
- The movement towards body positivity encourages brands to embrace diverse body shapes and sizes, creating inclusive fashion collections that resonate with consumers.
Who This Affects Most
- Apparel Retail
- Apparel retailers can capitalize on the extended sizing trend by offering a wide range of sizes, catering to a broader customer base and driving sales.
- Sustainable Fashion
- The sustainable fashion industry can seize the opportunity to incorporate inclusive sizing into their eco-friendly designs, providing options for all body types.
- Fashion Marketing
- Fashion marketers can leverage the body positivity trend to promote inclusive sizing and showcase diverse models, fostering a positive brand image and attracting customers.
