Christmas in July celebrations are not uncommon but this year people are already thinking about the end of the year as 2020 has been particularly challenging. Burger King is preparing to say goodbye to 2020 with a mid-summer restaurant makeover, complete with artificial snow, decorated trees and plenty of twinkling lights.
As the end of the year is a time when people look forward to a sense of togetherness and hope for a fresh new start, Burger King created a way for people to experience a momentary escape from the troubles of 2020.
Unlike Christmas in July campaigns in years past, this one features people wearing masks, offering a reminder of the new normal.
Image Credit: Burger King