Christmas in July celebrations are not uncommon but this year people are already thinking about the end of the year as 2020 has been particularly challenging. Burger King is preparing to say goodbye to 2020 with a mid-summer restaurant makeover, complete with artificial snow, decorated trees and plenty of twinkling lights.
As the end of the year is a time when people look forward to a sense of togetherness and hope for a fresh new start, Burger King created a way for people to experience a momentary escape from the troubles of 2020.
Unlike Christmas in July campaigns in years past, this one features people wearing masks, offering a reminder of the new normal.
Image Credit: Burger King
What's Driving This Trend
- Early Christmas Celebrations
- Burger King's mid-summer Christmas campaign reflects the growing trend of celebrating Christmas earlier in order to bring hope and togetherness during challenging times.
- Restaurant Makeovers
- The mid-summer restaurant makeover trend presents opportunities for businesses to create unique experiences and draw in customers through festive decorations and immersive environments.
- Embracing the New Normal
- Including face masks in the Christmas campaign demonstrates a trend of acknowledging and normalizing the current circumstances, creating opportunities for brands to connect with customers on a more relatable level.
Who This Affects Most
- Fast Food
- Fast food chains can leverage the early Christmas celebrations trend to drive traffic and sales by offering themed promotions and experiences during typically slower summer months.
- Hospitality
- Hotels and restaurants can take advantage of the restaurant makeover trend by offering themed Christmas packages and experiences to attract customers looking for a unique and festive escape.
- Retail
- Retailers can reflect the trend of early Christmas celebrations by starting their holiday marketing and sales campaigns earlier, providing customers with a sense of hope and an opportunity to shop for the holidays ahead of time.
