The new Chole collection for Spring/Summer 2015 brings patterns and patriotic colors to the forefront of the collection. The garments are structured and feminine with a fun infusion of pattern and color.
Chole is a high-fashion brand known for creating very feminine clothing lines that are ideal for business women, party-goers and socialites. The pieces tend to be extremely minimal but this season they've been revamped to add blue, white and red colors in all sorts of fun, girly patterns. The collection features garments such as silky chiffon shirts, wide trousers, loose dresses and boxy tops covered in charming poka-dot and heart patterns. The models look extremely nonchalant as they hang out in a marble lobby decked out in designer garb. The shoot features two brunette models that look nearly identical.
What Makes This Trend Stand Out
- Feminine Color Infusion
- There is an opportunity for fashion brands to shake up their traditional color palettes with patriotic hues and fun patterns.
- Structured Feminine Silhouettes
- Designers can explore new shapes and silhouettes to create feminine yet structured pieces for business women and party-goers.
- Nonchalant Editorial Shoots
- Brands can experiment with nonchalant and relaxed editorial shoots to showcase their collections and attract a more youthful audience.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate patriotic hues and fun patterns and explore new silhouettes for their collections to attract a wider demographic.
- Photography
- Photographers can experiment with nonchalant and relaxed editorial shoots to attract new customers from the fashion and beauty industry.
- Marketing
- The use of nonchalant and relaxed editorial shoots in marketing strategies can attract a younger and more diverse demographic for fashion and beauty brands.
