Designed by the brand 'Latte Co.,' these chocolate tins are part of a limited-edition campaign for Kit Kat.
Although the chocolate tins are designed specifically for Valentine's Day, their use of stereotypical love-related imagery is limited. The theme of the branding is music and love, with images of two people facing each other and listening to music through headphones. The chocolate tins feature the Philadelphia 'Love Sculpture' and resemble a collage in the way all the imagery is placed together. The imagery on the brand was designed by the illustrator Nacho Huizar.
This unique Kit Kat gift packaging provides people with an excuse to purchase this relatively common item on a day that is meant to celebrate love.
Key Themes Behind This Trend
- Limited-edition Campaigns
- Opportunity to create special and exclusive products or packaging for specific occasions or events.
- Theme Branding
- Possibility to incorporate a specific theme or concept into product packaging or branding to create a unique and memorable experience for consumers.
- Collage Style Design
- Potential to explore collage-inspired designs that combine different imagery to create visually striking packaging or branding.
Where This Applies
- Confectionery
- Disruptive innovation opportunity: Develop limited-edition packaging or special chocolates for occasions like Valentine's Day or other celebrations.
- Gift and Greetings
- Disruptive innovation opportunity: Create themed gift packaging for different occasions, providing consumers with unique and meaningful ways to present their gifts.
- Illustration and Design
- Disruptive innovation opportunity: Explore the use of collage-style designs in various industries, bringing a unique visual aesthetic to products, packaging, or branding.
