Chocolate is chocolate, right? Not on the new website called Chocolate Deities! While chocolate may be most frequently revered as the Patron Saint of Broken Hearts, it has branched out. Now you get chocolate deities of your choosing. The site seems to be as pleased as punch with their idea.
Implications - Chocolate Deities offers handmade chocolates all in the shapes of different gods, goddesses and symbols from different religions. The company celebrates chocolates in the form of love, luxury, peace, healing and so much more. Chocolate Deities claims that chocolate has the ability to "transport and inspire" beyond its consumable nature. The website also tells its consumer that they do not have to eat the chocolates, but can use it as an offering for prayers and wishes, love objects and even altarpieces.
Key Themes Behind This Trend
- Customized Religious Chocolate
- Chocolate is being marketed as an offering for prayers and wishes, love objects and even altarpieces, allowing for new opportunities in the religious industry.
- Chocolate as Art
- By offering handmade chocolates all in different shapes and symbols from different religions, Chocolate Deities is highlighting the artistic side of chocolate and creating opportunities for artists and chocolatiers alike.
- Personalized Chocolates
- The ability to choose from gods, goddesses and symbols bring a new level of personalization to chocolate, which can disrupt the chocolate and gifting industries.
Where This Applies
- Religious Retail
- The use of chocolate as an offering for prayers and wishes opens up disruptive innovation opportunities in the religious retail industry.
- Artisanal Chocolate
- Chocolate Deities' handmade chocolates that are shaped like different gods, goddesses and symbols can be disruptive to the artisanal chocolate industry, showcasing the artistic side of chocolate-making.
- Gift Retail
- The personalization of chocolate with different symbols and shapes creates new opportunities in the gifting industry, allowing for more unique and personalized gift options.
