Chocmod uses white, milk and dark chocolate to create chocolate-covered marshmallows, as well as the newly discovered ruby chocolate, which boasts a naturally vibrant pink hue. The shapely treats resemble gummy bears but offer a different experience with texture as there's a hard, crunchy outer shell and a soft marshmallow enter.
According to Chocmod, ruby chocolate sets itself apart from the three other kinds of chocolate with an "intense fruitiness and fresh sour note." While chocolate lovers are already familiar with the pairing of chocolate and marshmallows, these colorful treats offer a unique experience with taste, color and flavor.
As well as making marshmallow treats in the shape of bears, Chocmod also produces other novel forms like cubes, stars, hearts and domes.
Image Credit: Chocmod
Key Themes Behind This Trend
- Colorful Confections
- There is an opportunity to create a line of similar confections in different colors and flavors.
- New Chocolate Types
- There is an opportunity to develop new varieties of chocolate beyond dark, milk, and white, that provide new flavor experiences.
- Creative Shapes
- There is an opportunity to experiment with other fun and unique geometric forms for chocolate and marshmallow treats.
Where This Applies
- Confectionery Manufacturing
- Companies can explore new materials and tastes to expand their range of offerings in the candy and confectionery sector.
- Chocolate Manufacturing
- Companies can expand their portfolios by offering new and innovative chocolate varieties, whether in color or taste.
- Food Retail
- Retailers who sell unique-looking and tasty confections distinguish themselves from others, and may benefit from increased sales and customer loyalty.
