World famous artist Peter Blake has helped launch Green & Black’s packaging redesign by way of chocolate bar mosaics. The artwork is made entirely out of the company’s colorfully covered chocolate bars.
Blake’s mosaic features rainbow strips that back a large cream-colored heart. As part of Green & Black’s packaging redesign the company is holding a contest and asking the public to submit their own chocolate bar mosaics and vote on their favorite design.
You could win your own chocolate bar mosaic creation or Blake’s original artwork.
What's Driving This Trend
- Packaging-inspired Artwork
- Embracing artists to showcase creativity in food packaging design to appeal to consumers.
- User-generated Content
- Encouraging user-generated designs to increase engagement with customers and generate unique marketing content.
- Sustainable Artwork
- Creating sustainable artwork for packaging redesign, using recyclable materials to reduce environmental impact.
Who This Affects Most
- Food and Beverage Industry
- Utilizing artwork in food packaging to showcase creativity and make products stand out on shelves.
- Marketing and Advertising Industry
- Advertising campaigns that involve user-generated content can generate more buzz and improve engagement with customers.
- Sustainability Industry
- Collaborating with artists to create sustainable artwork for packaging redesigns can contribute to a more environmentally friendly image.
