Greek yogurt is known for being high in protein but Chobani Complete takes it to the next level as a line of protein-enhanced Greek yogurts and shakes. The new sub-line from Chobani appeals to consumers who are interested in functional products, especially those that are portable and supportive of easy nutrition. The protein-rich, easily digestible products are packed with probiotics that also bolster gut health.
The lactose-free yogurts boast 15 grams or more of complete protein, all with zero added sugar. The all-natural yogurt cups are available in classic fruit varieties like Blueberry, Mixed Berry and Peach, while the drinkable shakes can be consumed in flavors like Banana Cream, Strawberry Cream and Mixed Berry Vanilla.
Image Credit: Chobani
What's Driving This Trend
- Protein-enhanced Greek Yogurt
- Opportunity to disrupt the yogurt market by offering high-protein, functional Greek yogurts.
- Functional and Portable Nutrition
- Disruptive innovation potential in creating convenient and nutritious products that cater to on-the-go consumers.
- Probiotic-enriched Food and Drinks
- Opportunity to disrupt the health food industry by developing probiotic-rich products that promote gut health.
Who This Affects Most
- Dairy Products
- Disruptive innovation opportunity in creating protein-enhanced yogurt and other dairy products to meet the growing demand for functional foods.
- Convenience Foods
- Potential for disruptive innovation by offering functional and portable nutrition options that cater to busy consumers seeking convenient, yet healthy, meal options.
- Health Food and Wellness
- Opportunity to disrupt the health food industry by developing probiotic-rich food and drink products that promote gut health and overall well-being.
