This Chlormint ad uses clever camouflage to depict the way their product can disguise the scent of smelly foods. The series of three ads includes a camouflage patterned fish, cigar and garlic -- three of the most vile breath tainters -- to hint at the purpose of the product.
The Chlormint ad was created by advertising agency McCann Erickson Mumbai, India. Prasoon Joshi and Ryan Menezes were the Executive Creative Directors, Art Direction was by Milind Palav, copy by Ketan Deshpande and photography by Sanjeev Angne.
More Stats +/-
Body Paint Illusions
Invisible Outfits II
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Chlormint Campaign Illustrates its Ability to Mask Bad Breath
- By: BiancaMay 10, 2009