This Chinese wine bottle concept was designed by Riliang Zhang as part of the national 'Maotai' contest in China.
The typographic bottles were inspired by a unique concept from ancient Chinese history. This can be seen in the form of words that stick out on top of the bottles, which were inspired by Chinese seals. Chinese seals are another word for printing stamps and impressions that have long been used for personal documents, paperwork, artwork, mail and more. This practice is slowly being cast aside and is being replaced with electronic signatures, and this Chinese wine bottle aims to recapture it.
This wine bottle concept uses a common practice in East Asia in order to stand out, which is amplified by a textured typographic style.