Nisa has announced that it will be offering Chinese New Year deals in celebration of the event that will provide shoppers with a way to save when looking to prepare some traditional fare. The deals include an Asian-inspired midweek meal package that will enable shoppers to pick up a kilogram of chicken things and drumsticks along with stir-fry sauce, egg or rice noodles and mixed vegetable or mushroom stir-fry for £5. The retailer is also offering Tiger beer at a two for £4 price point.
Wholesale Category Controller at Nisa Darren Hamilton commented on the brand's new Chinese New Year deals saying, "Occasions like Chinese Lunar New Year are all about friends and family gathering around the dinner table and therefore they present a fantastic opportunity for partners to drive sales in what is otherwise a fairly quiet time of year.”
What's Driving This Trend
- Asian-inspired Meal Kits
- Grocery retailers can create Asian-inspired meal kits that feature traditional ingredients and flavors to capitalize on festive occasions like Chinese New Year.
- Holiday-themed Discounts
- Offering special promotions or discounts for holidays like Chinese New Year can increase sales and engagement with customers, particularly during slow retail periods.
- Cultural Inclusivity Marketing
- Marketing campaigns that are culturally inclusive, such as offering products and promotions for holidays like Chinese New Year, can help retailers tap into diverse and growing consumer markets.
Who This Affects Most
- Grocery
- Grocery retailers can offer Asian-inspired meal kits and holiday-themed discounts during festive occasions like Chinese New Year to increase sales and engagement with customers.
- Alcohol
- Selling holiday-themed alcohol, such as Tiger beer for Chinese New Year, can boost sales and drive seasonal interest in alcohol products.
- Marketing and Advertising
- Providing culturally inclusive marketing campaigns and promotions, like Chinese New Year deals, can help marketing and advertising agencies build relationships with diverse consumer markets and increase brand awareness and loyalty.
